Competing and succeeding in the business environment takes more than simply offering a quality product or service or having demand for it. Customers cannot give you their disposable income in exchange for what you have to offer if they never have any idea that it exists in the first place! The market is full of examples of subpar products that continue to gobble up all of the market share of an industry simply due to brand recognition or because they got there first. Hiring a company to help with your ad push can make the difference between profits or bankruptcy. Here is what I learned about hiring an advertising agency.
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