On-Page-Optimization is one of the two parts of SEO that works to optimize the layout of the website and rank keywords on the search engine. This includes the process of keyword research to keyword ranking. This Includes tag optimization, site structure analysis, content optimization, anchor text, internal and external links, sitemap, robots file, Alexa analytics, open graph, twitter graph, and schema, etc. are used to.
Off-Page-Optimization is the second part of SEO that works to increase the traffic (Number Of Visitors). Creating backlinks for the website is one of its main tasks. "A link that makes a way to go from another website to your website, is called backlink." There are many techniques used in Off-page-optimization, Including search engine submissions, directory submissions, blog postings, social bookmarking, article submissions, video submissions, infographic submissions, web 2.0 submissions, forums, and press releases, etc.